uiuxdesignonline s’ Compilation of UI/UX Design Best Practices
A superb layout is crucial. Users’ first impressions of your product, business, and brand will be formed in large part by their time spent on your website. A website that has been designed with UI and UX in mind will be appealing to the eye and simple to use.
Web design has enormous sway on how people’s experiences with your brand begin and progress. The problem arises, though, if visitors to your site don’t know where to go for the information they need. Think about what will happen if people don’t want to wait for a page to load on your website. What if customers have trouble locating a call to action, such as a link to your contact form or a button to download your content offer? The typical user’s attention span is decreasing, therefore it’s likely they’ll give up.
You may get assistance with these issues by using UI and UX design. Although they each specialize in distinct areas, they complement one another to provide the most efficient digital design. Design for user interfaces (UI) focuses on visuals, page layout, and formatting, whereas design for user experiences (UX) emphasizes the user’s actions and interactions across a site. Time-tested and established UI/UX design concepts are essential for optimizing any website, whether it’s a basic “brochure” site, a SaaS platform, or an online store.
Out of the 27 UI/UX concepts and best practices we considered, we narrowed it down to the top eight for this post. Putting them into practice on a regular basis will set your platform apart from the competition and make it more appealing to users.
1. Simple Is Best
The average visitor to a website stays for less than 15 seconds. An uncluttered and straightforward layout is essential if you want to keep your audience’s attention on your brand’s message. That’s why it’s important to stick to the “less is more” principle and stay away from complicated layouts if you want to accomplish your goal.
If users have less stuff to wade through and fewer alternatives to choose from, they are more likely to locate the central message on your website. If you want readers to do the action your business wants, like moving through a sales conversion funnel, you should reduce the number of choices they have on your site. Picture the perfect trip to the grocery store, where everything you need is conveniently located along the route.
In addition to lowering your bounce rate, a minimalist design will make your site load quicker.
Search engine optimization (SEO) is also improved as a result of this.
The Virgin website is a great example of effective minimalism since it provides just enough information to keep the user engaged without overwhelming them. Despite being part of a multinational corporation, the Virgin brand is presented here in a streamlined and uncluttered manner. What’s interesting is how the top menu is condensed to just four main options.
The epitome of the adage “less is more.”
2. Always Be Consistent
When browsing your site, it will be less of a struggle for readers if you apply a consistent design throughout. Colors, typefaces, buttons, page format, picture treatment, and so on all fall under this category. The goal is to make these design elements recognisable to your users so that they can better anticipate and understand what will happen next. And it’s true that regularity is appreciated.
The degree to which a user is able to anticipate the outcome of an encounter is what is known in the field of user experience as predictability.
In addition to internal coherence, it’s helpful if a website follows well accepted patterns of visual design. Common design elements in the online world include the placement of navigation buttons, the availability of a “read more” link, and the usage of autofill in web forms.
All of this uniformity eliminates any confusion that may arise for site visitors.
Airbnb does a great job keeping the site’s visuals consistent.
The company achieves this consistency via the use of “cards,” which come in a variety of sizes and degrees of complexity (from basic to complex). These cards may be sorted in a number of ways while searching for activities or accommodations, but you can always count on a few constants: a beautiful picture, a catchy title, and a range of information relevant to your current stage of the trip.
3. Strive For Purpose
Make deliberate decisions on the components of your design. There has to be thought behind the aesthetic choices you make, such as the colour scheme, images used, and structure of the page.
It’s not just about how you look. To a greater extent than aesthetics, functionality is the primary focus of good design. There should be a focus on both aesthetics and practicality.
For more on purposeful design, consider these pointers:
Select a hue in accordance with the brand’s established colour palette or to elicit a certain feeling.
You should choose a typeface since it reflects your identity and makes your writing more accessible to the reader.
Pick a picture that demonstrates a process that people may follow on your site.
Pick a format that both highlights your design’s most vital elements and facilitates easy site navigation.
It’s best to ask questions, even if they make you feel awkward, if you have any uncertainty about the intended meaning. It’s possible you’ll need to examine your motivations for requesting a certain action. You may learn more about the thought process that went into the design by doing this.
Koval’s website, a web creation firm, is a good illustration of deliberate action. There are a lot of interruptions as soon as the user logs in. The company’s site experience is consistent with its tagline, “We construct quick sites from which no one will escape,” which runs counter to the “less is more” attitude that contributes to a clean user experience. When expected, as you move the mouse down the page and hover, the visuals will shift and move in fascinating ways that may hold your attention.
In all candour, Regarding how long you stayed on the site, what made you stay there?
4. Establish Goal
In the same vein as employing uniformity to build predictability, consumers want to have their preconceptions about your site’s navigation confirmed. They need to know the outcomes of their actions on your platform. Clearly label the functions of any buttons on your site. Include wording on the button itself, such as “Sign Up Now” or “Join Our Email List,” to let users know precisely what will happen if they enter their email address via the button (e.g., sign up for your newsletter).
An interactive loading image is also included, which is a nice touch for the reader. If they have to wait a moment while anything loads, these “loaders” will reassure customers that the website is not stuck.
You may need to employ certain seemingly apparent design aspects to fulfil your consumers’ expectations. For the menu’s headings, for instance, consider using frequently used terms. This will alleviate any difficulties that readers could have in learning how to use the new platform.
5. Even As We Plan For The Unthinkable
Don’t take it for granted that things will turn out the way you want! As with every generalisation, there will be unique cases. You should not assume that everyone in your audience is familiar with modern technology since there is always someone who is not. If you want people who aren’t tech savvy to be able to navigate your site with ease, label all of the tabs and buttons plainly. Don’t leave them hanging in the figurative hallways if you don’t want them to depart.
Users with limited bandwidth who are unable to download huge photos will be left out of your target audience if you presume that everyone has a fast internet connection. You may prevent this issue by not include any elaborate images or utilising any special fonts.
Even though your statistics suggest that your visitors are mostly using desktop computers, you shouldn’t ignore the possibility that they are accessing your site using mobile devices. Make sure your website works well across a wide range of devices, not simply those with a set screen resolution.
In addition, search engine optimization (SEO) benefits greatly from a mobile-friendly design. In reality, the following two points on our list will help your site’s SEO since they enhance the user experience.
A welcoming location is one that welcomes all visitors.
If a user is colorblind or has a hearing issue, how will they interact with your website? Unless you have personal experience with the need for accessibility features, you may not “see” the need of designing a website to be accessible to people with disabilities.
Whether you want to know if your site is genuinely accessible to all users, try testing it using a screen reader, an assistive touch device, or a colorblind web page filter. Finding out whether your site’s design presents any barriers to users with disabilities is the first step in removing such barriers and making your site accessible to all users.
6. Some suggestions for making your site more accessible:
Instead of using colourful font, go with black writing on a white backdrop.
Videos uploaded to the site should have captions turned on.
Make sure your photos include meaningful alt tags so that users with screen readers can understand them.
Build buttons that are easier to press for folks who have trouble with fine motor skills, or for those of us who suffer from “fat-finger” syndrome.
WebAccessibility.com provides a test to see how well your site meets accessibility standards. After evaluating the findings, implement the suggested changes to make your website accessible to everyone, regardless of the device they are using.
7. The use of Responsive Web Design
With each passing year, the percentage of total Internet traffic coming from mobile devices increases until it finally overtakes that of desktop computers. That’s why it’s important to have a responsive design for your website, making it suitable for viewing and navigation on a wide variety of screen sizes.
If a website isn’t mobile-friendly, visitors may need to zoom in just to see the content, for instance. The vast majority of your mobile site visitors will quit up and go elsewhere if they are forced to make awkward layout adjustments in order to view your content.
Having a mobile-friendly website is beneficial for more than just the user. In fact, Google favours mobile-friendly sites with better search engine ranks, which means more visitors for you. Again, search engine optimization! Sites that are responsive to the device being used to view them load faster, look better on all devices, and are simpler to maintain.
Establishing trust with mobile site visitors is essential. Your customers might defect to a rival whose site is more suited for mobile devices if you don’t.
AltaFoodcraft, which offers coffee and snack delivery to businesses, has a mobile-friendly website. The site’s adaptable design makes it simple to read and navigate, even when viewed on a mobile device.
8. Act with foresight in mind
When designing the website or mobile app you need right now, keep in mind that it will certainly undergo modifications in the future. That’s why it’s important to build your site on a framework that can grow with your company and accommodate new features and functionality.
If you don’t choose the right tools, your website might wind up with outdated features. One example is Adobe Flash, which was formerly the go-to programme for making multimedia content like cartoons, applications, and mobile games. However, Adobe has said that it would cease update and maintenance of Flash after 2020, thus web developers will need to find replacement alternatives if they haven’t already.
Watching how well your site does now is a good approach to prepare for the future. Starting out with reliable monitoring and reporting will provide you with the information you need to make educated choices.
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