What separates the world’s largest and most lucrative corporations from others in the same industry who, despite their best efforts, have not achieved the same level of success? There are just two words or a single term that can adequately describe the issue at hand: User Experience (UX).
To really “own their niche,” a company must concentrate on providing goods that provide its consumers with an exceptional user experience. The success of Amazon, Google, and Apple is fueled by user experience design, which their rivals must mimic if they wish to compete with them.
Big companies are always looking for new ways to disrupt the status quo and are constantly adopting modifications in their products that dramatically improve the customer experience.
You can’t neglect user experience as a company if you want to establish a name for yourself in your market and even consider competing. There is a lot more going on when it comes to user experience (UX, short for user experience) than just product design. Every aspect of your business, from development to organizational structure, must be rethought to ensure that your customers have the greatest possible experience at every point of contact. Of course, your website is included in this.
One of your company’s most potent branding tools is its website. Quite a few firms focus their whole branding strategy on their website because of its almost limitless possibilities. It serves as the fulcrum for all of their sales and marketing operations. Some large and small firms appear to have their website’s user experience (UX) all wrong. When it comes to user experience (UX), they’re not attracting the people they’re trying to reach.
It was found that 78 percent of client-side respondents said that their organization aimed to provide the greatest online user experience possible. It’s great to hear this, but the bad news is that 55% of organizations didn’t say they were doing any user experience testing at all.
This implies that mistakes might occur, resulting in a decrease in a website’s user experience. Knowing what they are can help you avoid them, but you must first know what they are. Consider the following ten traits, each of which has the potential to harm your website’s user experience:
1. Slow-loading websites
Surely, you’ve encountered websites that take a while to load. Your frustration must have been compounded by the fact that you were genuinely interested in learning more about the services and/or goods on the website in the first place. In the end, you may have had to wait for the site to load, but in your view, the site’s UX already had one huge flaw.
You don’t have to go down this road.
Even if you’re cramming your website with photos and multimedia, there are still methods to speed it up, regardless of how creative you are. So why not make it go faster?
2. Frustrating user experience
There are a plethora of websites with a poor user experience that I’ve come across. When it comes to the homepage, it might appear like it’s been battered by a cyclone, even though it’s still one of the greatest sites for conversion. As a result, the layout is a confusing mess, and it seems that all design components have just one purpose: to obstruct users from completing the work at hand. There’s a lot of clutter on the webpage. Another potential blunder in user experience design.
3. Photographic images from the Internet
These kinds of lists seldom include this one, which is a surprise. Be wary if you don’t think twice about utilizing stock images on your website. You’re opening the door to a negative user experience by allowing these photographs to be used. There is nothing wrong with using stock photographs that have some meaning, but others are so generic and widely used that they might harm your company’s image.
Consider that for a moment. For example, how would it seem to customers who visit your website and see a variety of stock images?
Choosing photographs for your website isn’t a matter of trying to make the most of the available real estate. They will be seen by people like you and me. Unique, relevant, and emotionally appealing content will add weight to the user experience (UX). This is merely another design aspect that has an influence on the website’s usability.
4. The quality of the user experience is not a mandate.
This is a typical blunder made by online retailers. For example, you’ve probably seen a number of websites that need you to register before you can complete a transaction. I’d wager that nine times out of ten, you’ve just given up on such sites altogether. Why not take initiative to encourage registrations without creating a hurdle to the checkout process for prospective customers?
The goal is to avoid imposing a certain user experience on anybody. Make it as easy as possible for your visitors to make a decision on your site and make every attempt to keep things as simple as possible.
5. Inappropriate complexity
Because if you can go to your objective straight, why take a detour that will just lengthen your journey? Isn’t it obvious? Compare and contrast your site’s design with this way of thinking. Does it make sense to you?
Because some website owners/designers don’t believe this, the issue persists
Their websites are crammed with design features in an attempt to stand out from the crowd. Instead of emphasizing the website’s purpose, they include needless design elements that just add to the user’s frustration and confusion. In fact, many “innovative” websites actually make it more difficult for visitors to get the information they need.
It’s important to avoid this mistake, and Bakken & Baeck excels in doing so.
The design of the site is clear and attractive. In order to keep visitors focused on the website’s mission, the design doesn’t lose sight of what the site is about.
There are several ways a “designer” who thinks he’s doing the site and its target audience a great service by enhancing its artistic appeal may instead devastate the site’s usability. This is a kind of thinking that should be avoided at all costs.
6. There is a lack of commitment.
When someone lands on your website, they’re looking for a way to connect with your business on a personal level. Your website should not be a one-way street for visitors to communicate with you. It should be a two-way conversation between you and the people you’re trying to reach. The user experience may be ruined by a lack of conversation.
Investing in social media is one approach to increasing user engagement on your website. Use social media plugins like share buttons, logins, and comments to connect your site to your social network accounts. This encourages visitors to engage with your site on a more personal level. However, don’t confine your efforts to using social media to get more visitors involved. Consider other, more creative approaches to achieving this goal.
Even if you don’t have a blog on your website, you must do all you can to keep your target audience engaged with your content.
Websites that are dull and uninteresting are doomed to failure. Regardless of whether your brand is associated with a more “corporate” or “boring” business sector, it is still possible to create a website that visitors will enjoy visiting. As a result, we’ve spoken about how the financial services industry, in particular, may benefit from a better user experience. No one, and I mean no one, enjoys visiting dull websites. If you’re looking for something interesting to do online, you’ll find lots of service-oriented websites.
8. Absence of any means of getting in touch
What do you think about this? You finally find what you’re searching for on a website that sells it. As you go over the details of the products and services, you come to the conclusion that they are just what you need. Problem is, you can’t find the company’s contact information anywhere. Not a single piece of information has to be provided: not even an email address or a phone number. The user experience is ruined as a result of this.
A good user experience is one that provides a plethora of contact information for your company, including its Twitter account.
In my opinion, Mainstreethost performs a fantastic job doing this.
9. Content that is updated infrequently
There is nothing worse than a website that doesn’t seem to have been updated in some time. However, the real issue is, “How do you keep things new for the users?”. The website will appear dated at some point in the future! Of course, this will work; nevertheless, the key is to use pieces that can be modified on a regular basis. As an example, you may always modify the photos on your website, and the blog can be updated often. You might, for example, post fresh product videos or hold a contest. Your website won’t grow if you don’t make adjustments on a regular basis. That’s all there is to it!
10. It’s all about sales!
It’s true that your website is all about promoting your business. However, the goal is to create a site that provides useful information rather than a blatant sales pitch. Don’t overburden your visitors with a constant barrage of sales pitches on every page of your website. The end result will be a disappointing user experience. In essence, you’re creating a website for the user. The website must give the user the impression that it is tailored specifically to meet their requirements and no one else’s. Your approach can’t be “sales” in order to do this.
To put it another way, think of your website as a service you’re providing to customers. The product must also be enjoyable to use for these customers. In order to provide the greatest possible user experience, you must first understand what your website stands for and what your users are trying to accomplish.
You’d like to know more?
Consider taking an online UX course from the Interaction Design Foundation if you want to become an expert in UX Design, Design Thinking, UI Design, or any similar design subject. Methods and best practices for doing usability testing and user research include, for example, Design Thinking, Becoming a UX Designer from Scratch, and Conducting Usability Testing. Good luck with your studies!